Management and marketing have different languages. Management wants to know costs, long-term strategies, and ROI. But marketing talks about response rates, nurture rates, opens, click-throughs, likes, etc. All of that is a foreign language to someone in a leadership position. Join this workshop setting and learn how to (1) position your marketing dept as a leader; (2) pitch great marketing ideas and get support (3) make marketing a long-term investment at your company; and (4) ask for (more) budget.
